Throughout the analysis, with the change of the economic environment, the competition among various brands and manufacturers of metal laser cutting machines has become white hot, mainly including the competition in brand, price, channel and service. Among them, the price of metal laser cutting machine is the most important and sensitive factor, so what determines the price of laser cutting machine?

1、 Production and transaction costs affect the price of metal laser cutting machines

Theoretically, the larger the production scale, the lower the production cost. However, in the actual laser cutting machine industry, the production cost difference caused by the production scale is not very large, because the expansion of the production scale can bring the advantages of mass production and low purchase price, but also bring the rise of management cost. And to a certain extent, the production cost cannot be infinitely compressed. In today's serious homogenization of laser cutting machines, the result of excessive squeezing of production costs is to reduce the allocation and quality, and to substitute inferior products for good ones. This is nothing new in the laser cutting machine market. Therefore, to improve the brand premium, we need to start from other aspects.

Another cost is the transaction cost, including various taxes and fees arising from the operation of the enterprise and logistics and public relations expenses arising from the transaction of laser cutting machines. The first two are related to national policies and logistics development level, and the third is related to the development level of laser cutting machine market. As the laser cutting machine industry has been in the buyer's market in recent years, it has become a hidden rule in the industry to open up the trading joints through some abnormal means. Changes in public relations expenses will affect the price of metal laser cutting machines in a single transaction.

2、 Information asymmetry affects the price of metal laser cutting machine

The more asymmetric the information, the greater the fluctuation of the price of metal laser cutting machine. Information asymmetry used to be a major reason for the sudden profits of the laser cutting machine industry. This is due to both the objective conditions of social communication technology and the subjective reasons of the artificial restrictions of manufacturers on the flow of information in various regional markets. With the gradual deepening of marketization and informatization, the problem of asymmetric information is being solved, so that the price of conventional laser cutting machines and accessories is basically transparent. Moreover, with the promotion of media tools such as the Internet, the diffusion of brand awareness (non customer recognition) is very easy and simple. Eliminating information asymmetry and expanding popularity can be done from different sales channels of laser cutting machines.

3、 Profits of manufacturers and distributors affect the price of metal laser cutting machines

The profits of manufacturers and distributors are both unified and opposite. Only when both make money, can the cooperation continue, and can the brand go deep into all fields and regional markets to become bigger and stronger; But at the same time, in a certain period of time, the product quality and brand image are fixed, and the price that customers can bear is also limited. In a limited price range, excluding all costs, the profit is certain. More you, less I; more I, less you. In order to ensure their respective interests, both sides have a bottom line of profit. If the bottom line of profit is lower, it may not be an order. Therefore, the price is limited by the bottom line of profit of manufacturers and distributors. If the bottom line of profit is high, the price is high; If the bottom line of profit is low, the price can become low.

The profit competition between manufacturers and distributors often does not simply appear in the form of high or low prices of metal laser cutting machines, but appears in the market in the form of cost performance mixed with brands. For example, at the same price of 2000 yuan, apple and Xiaomi make consumers feel that one is very cheap and the other is slightly expensive. Customers will make different choices for the same price. Similarly, for different brands and the same price of metal laser cutting machines, customers will also make different choices according to their actual needs and economic conditions. This is also the reason why laser cutting machine manufacturers are positioning their products and prices at high, medium and low levels. Metal laser cutting machines of different grades and prices can meet different needs and customers.